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Today in Japan, trading cards such as Pokémon and ONE PIECE have become incredibly popular. Whenever a new booster box is released, many people apply for advance lotteries just for the chance to purchase one. However, demand is so high that even after entering multiple lotteries, it can still be very difficult to win. For many popular products, simply buying the cards you want is no longer easy. Even for those of us living in Japan, getting the cards and booster boxes we want can be challenging. That made us think: If it is this difficult for us in Japan, how much harder must it be for collectors living overseas to get authentic Japanese trading cards? That is where we believe GOEN Trading can make a difference. We want to bring the amazing trading cards created in Japan to collectors around the world. Our goal is not simply to sell products. We want to be a bridge connecting Japan with collectors around the world. The name “GOEN” comes from the Japanese word go-en (ご縁), which means a meaningful connection or relationship between people. Through trading cards, we hope to create new connections across borders, build lasting relationships based on trust, and become a reliable long-term partner for collectors around the world. From Japan to collectors everywhere. Connecting people through cards. That is the vision behind GOEN Trading.